The Finish Line
Current completion
3%
Apr 22
0%
The Brilliant Idea
Hi there, I'm Astrid! As a pharmacist and passionate runner, I find my truest joy in exploring nature's mountains, forests, and oceans. Running isn't just a hobby for me, it's a lifestyle that I fully embrace in all weather conditions and landscapes. But as any seasoned runner knows, having the right gear is essential to make every run a real pleasure. That's why I had the brilliant idea of creating a brand of clothing made from 100% merino wool.
Apr 23
1%
Why 100% Merino?
Merino wool is a material that is still relatively uncommon in the sports apparel market, but it offers unparalleled comfort and durability that every runner needs. That's why I'm excited to share my vision with you, a brand that blends function and fashion seamlessly. Imagine running in your favorite landscapes, feeling at one with nature, and dressed in high-performance merino wool that keeps you comfortable and dry.
May 2
2%
My Mission
My mission is to inspire runners like you to embrace the beauty of nature while enjoying the utmost comfort and style. Let's make every run an unforgettable experience by wearing apparel that is not only functional but also eco-friendly and sustainable. Join me on this journey, and let's elevate our running game together!
May 9
3%
Official Spirée Brand
Great news! We're 3% closer to bringing my dream merino wool running base layer to life with Spirée, now a full-fledged sportswear brand. We're collaborating with the best to create ultra-durable and eco-friendly base layers for active women who deserve to feel confident and stylish. Get ready to run in comfort with our sustainable merino wool, and join us as we make Spirée the go-to brand for high-performance, eco-friendly sportswear designed for active women. Let's hit the ground running – the Spirée way!
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